Our Purpose & Mission
To be recognised as the Armed Forces' most agile and critical Defence capability.
NAAFI's purpose is to enhance UK Defence capability by delivering essential real-life support and services, boosting personnel morale and wellbeing wherever and whenever required. Our vision is to be recognised as the Armed Forces' essential and most responsive Defence capability, crucial during both peaceful times and periods of conflict.
Our Pillars
We are guided by our five pillars
Our commitment to supporting UK Armed Forces communities is defined by a clear Mission and Purpose, which are underpinned by our five pillars.
These pillars not only direct our daily operations but also ensure we remain fully aligned with the needs and values of the military personnel and their families we proudly serve, both at home and across the globe.
Our People are at the heart of everything we do at NAAFI
We are passionate about being a leader amongst MOD providers in sustainability
Service Quality
We deliver excellent service and ensure quality is at the centre of our offering
Value for Money
We are never more expensive than outsourced contractors
We support those who use our facilities in four Giving Back mechanisms
