We are proud to unveil a major new NAAFI brand refresh today, which includes a new logo to replace the previous NAAFI ‘lozenge’. This is the first major brand overhaul in decades and comes on the back of our centenary year and recent expansion of our goods and services offer.

The new logo features a more stylised typeface, with the graphic elements in the ‘N’ inspired by the British flag. The two chevrons enhancing the ‘A’s’ symbolise progress and the supporting function NAAFI provides. As well as the new logo, NAAFI has introduced a brighter colour palate and new typography.

The new identity will initially roll out digitally and will then be introduced across all other assets, including our shopfronts and NAAFI wagons over the coming months.

NAAFI’s Chief Executive Officer, Steve Marshall, said: “In recent years, NAAFI has moved with the demands of our industry and we have built up both our business to business and consumer offer, providing services from industrial laundry and cleaning to first class catering – all complementing our traditional retail and leisure expertise. Our new branding reflects who NAAFI is today and the NAAFI we plan to be in the future and we are looking forward to introducing it to our customers around the world.”